- Advertisement -
PUB banter between friends has provided the inspiration for a new summer marketing campaign for Strongbow.

Campaign urges cider drinkers to ‘earn it’

Pub banter provides inspiration for latest Strongbow marketing activity PUB banter between friends has provided the inspiration for a new summer marketing campaign for Strongbow....
A NEW flavour of Lambrini Cider has been launched in time for summer.

New look and flavour for Lambrini Cider

A NEW flavour of Lambrini Cider has been launched in time for summer. Parent company Halewood International introduced the Cherry & Apple variant along with...
The new San Miguel Fresca ad is set in a Spanish bar where ‘time is of no concern’.

Lager is living in the moment

San Miguel Fresca makes TV debut as part of new campaign SAN Miguel Fresca has made its TV debut as part of a new marketing...
THE WKD ready to drink range is to be bolstered with the addition of two new variants this summer.

WKD shows its new colours

THE WKD ready to drink range is to be bolstered with the addition of two new variants this summer. Debuting in Yates’s outlets this month...
The Orkney Brewery is one of the Scottish brewers capitalising on the growing craft trend.

Beer drinkers thirst for more

Search for new flavours boosting craft sector, microbrewers say A FOCUS on new flavours and quality ingredients is helping to drive sales of craft beers...
Saddle up at Jake’s place

Saddle up at Jake’s place

Capital venue brings Americana to fore with stateside craft beers. Matthew Lynas reports The skull of an American bison is one of the first indications...
Harviestoun has launched the first in what is set to be an annual series of limited edition beers matured in single malt whisky casks.

Cask aged ale

Harviestoun has launched the first in what is set to be an annual series of limited edition beers matured in single malt whisky casks. A...
• Deuchars is the ‘ale of the Fringe’ this year.

Capital gains for Deuchars

A CONSUMER poll has voted Deuchars IPA as Edinburgh’s favourite ale for the second year running. The Caledonian Brewery’s India Pale Ale took the...
THE firm behind Grey Goose is looking to reposition the French vodka brand through the launch of a new campaign celebrating excellence in food and drink.

French vodka aims to show it’s got good taste

THE firm behind Grey Goose is looking to reposition the French vodka brand through the launch of a new campaign celebrating excellence in food...
Laphroaig’s fan base provides inspiration for packaging revamp

Islay single malt debuts new look

Laphroaig’s fan base provides inspiration for packaging revamp NEW-look packaging has been launched for Islay single malt whisky Laphroaig. The new design includes a revamped...

Columns

Jack Cummins
LEGAL by Jack Cummins
FINANCIAL Wylie & Bisset
Neil Morrison
ASK THE OPERATOR Neil Morrison
THE GRAPEVINE
Luke Richardson
MEET THE MAKER
William Woodburn
MIXED UP WORLD Ewan Angus