Campaign urges cider drinkers to ‘earn it’
Pub banter provides inspiration for latest Strongbow marketing activity
PUB banter between friends has provided the inspiration for a new summer marketing campaign for Strongbow....
New look and flavour for Lambrini Cider
A NEW flavour of Lambrini Cider has been launched in time for summer.
Parent company Halewood International introduced the Cherry & Apple variant along with...
Lager is living in the moment
San Miguel Fresca makes TV debut as part of new campaign
SAN Miguel Fresca has made its TV debut as part of a new marketing...
WKD shows its new colours
THE WKD ready to drink range is to be bolstered with the addition of two new variants this summer.
Debuting in Yates’s outlets this month...
Beer drinkers thirst for more
Search for new flavours boosting craft sector, microbrewers say
A FOCUS on new flavours and quality ingredients is helping to drive sales of craft beers...
Saddle up at Jake’s place
Capital venue brings Americana to fore with stateside craft beers. Matthew Lynas reports
The skull of an American bison is one of the first indications...
Cask aged ale
Harviestoun has launched the first in what is set to be an annual series of limited edition beers matured in single malt whisky casks.
A...
Capital gains for Deuchars
A CONSUMER poll has voted Deuchars IPA as Edinburgh’s favourite ale for the second year running.
The Caledonian Brewery’s India Pale Ale took the...
French vodka aims to show it’s got good taste
THE firm behind Grey Goose is looking to reposition the French vodka brand through the launch of a new campaign celebrating excellence in food...
Islay single malt debuts new look
Laphroaig’s fan base provides inspiration for packaging revamp
NEW-look packaging has been launched for Islay single malt whisky Laphroaig.
The new design includes a revamped...