New vodka has grape expectations

• The new Grey Goose VX bottle.

THE firm behind Grey Goose is launching a new ‘ultra-premium’ edition of the vodka which features drops of Cognac.

Grey Goose VX (Vodka Exceptionelle) is created using Cognac grapes from the Grande Champagne vineyards and packaged in a 70cl decanter made from ‘extra flint’ glass; the bottle shape is said to have been inspired by historical French decanters.
Grey Goose creator François Thibault said the recommended serve is on the rocks in a balloon glass.
“In creating Grey Goose VX, I wanted to capture the aromatic notes of a precious Cognac, bringing its delicate essence of orchard fruits, plum, apricot and the mild flavours of wild honey to the remarkable character of Grey Goose vodka,” said Thibault.
Nick Marshall, brand director for Grey Goose, described the new product as a “significant change for the white spirits category”.