Cognac hits the road in the capital


Cognac brand Courvoisier is on the road during this month’s Edinburgh Festival Fringe.

Ten Courvoisier-branded taxis are in the capital this month, offering festival-goers transport across the city. The liveried cabs are available throughout the festival, with a free service between 6pm and 9pm from Friday to Sunday every week until the end of August.
As part of its Upgrade campaign and summer punch sampling tour, Courvoisier‘s advertising ‘Courvoisier Punch. cocktails on a grand scale’ has been incorporated into the interior and exterior design of the cabs.
Eileen Livingston, Maxxium UK’s marketing controller for Courvoisier, said the activity aims to raise the brand’s profile throughout the festival. “Free taxi rides promoting Courvoisier Punch is a great way to give consumers a unique brand experience that drives awareness of our Upgrade campaign,” she said.