DIAGEO has used the Venice Film Festival to showcase an exclusive short film for Johnnie Walker Blue Label.
The film, titled Gentleman’s Wager, was produced by the drinks firm and starred Jude Law.
It brought the opening day of the prestigious festival to a close.
The six-minute film sees Law playing a man who, despite having the finest things in life, strives for something that money can’t buy.
Tanya Clarke, general manager for Diageo Reserve Western Europe, said: “It was the perfect location and occasion to bring it to the big screen and the start of an immensely exciting month for Johnnie Walker Blue Label.”