Brand links with ‘ancient’ comedy

WKD supports award-winning programme

• Set in stone: ready to drink brand WKD is to sponsor ITV2 comedy show Plebs this autumn.

READY to drink brand WKD has been unveiled as the broadcast sponsor of award-winning ITV2 comedy Plebs this autumn.

Parent company SHS Drinks said it has created four humorous WKD idents featuring amusing exchanges between Roman statues for the second series of the comedy, which follows three desperate young men from the suburbs as they try to meet girls, hold down jobs and climb the social ladder in ancient Rome.
In one of the sponsorship idents, a stone sculpture bemoans the fact that his selfies always look so similar, while in another one statue compliments another on a new hair style.
WKD’s sponsorship of Plebs, which airs over seven weeks this autumn, follows a three-series tie up between the brand and The Only Way is Essex.
Debs Carter, marketing director for alcohol at SHS Drinks, said the first series of Plebs was ITV2’s most successful scripted comedy in 2013, achieving a peak audience of 1.3 million viewers; the show is said to have been particularly popular with the 18 to 30 male demographic, which Carter said makes it an “ideal programme for WKD to sponsor”.
“WKD is all about having good times with friends so Plebs is a great fit with the brand,” she said.
“We’re really pleased to have linked up with such an innovative and funny programme and we’re confident that its humour will really appeal to WKD consumers.”