Top Brands 2017: The biggest names stand their ground
The top five brands in the Scottish on-trade have held their positions …
Slight dip for RTDs
THE ready to drink (RTD) category suffered a slight decline in value last year, dipping by around 2% to a value of £29.5 …
Low-cal next step for RTD
New range rolled out as part of brand overhaul THE firm behind WKD has launched two new lower-calorie RTDs as part of a larger overhaul of the stalwart brand. …
Revamp is reaching out
The firm behind RTD stalwart WKD has given the brand an overhaul, rolling out new packaging across the range as well as unveiling a new marketing campaign and …
Taking a shot at blush drinks
The firm behind RTD brand WKD has launched two new products targeted at young adult drinkers. Released this month, WKD Blush is a 4% ABV passionfruit-flavoured …
Halloween could spell trade boost
Themed cocktails, pitchers and food key to special occasion success HALLOWEEN is almost here and while younger witches and werewolves will hit the streets …
Keep things fresh for young adult drinkers
It’s the most wonderful time of the year for outlets with a younger clientele as students flee their parents’ homes for another term. For on-trade …
‘Summer of Bruv’ for WKD
Capital pub to stock a wide range of products as it hosts its latest festival SHS Drinks has launched a digital marketing campaign for its RTD brand WKD which …
Time to give WKD a shot
THE firm behind RTD brand WKD has entered the shooter market with the launch of new product WKD 1. Two flavours of the 15% ABV drink have been released based …
Packaging facelift for RTD brand
RTD brand WKD has a new look following a packaging revamp across the entire range. The new design, which is being rolled out across all pack formats and …
