WKD | Scottish Licensed Trade News

Scottish Licensed Trade News

BT Sport: It's our biggest season ever

Top Brands 2017: The biggest names stand their ground

The top five brands in the Scottish on-trade have held their positions …

Slight dip for RTDs

THE ready to drink (RTD) category suffered a slight decline in value last year, dipping by around 2% to a value of £29.5 …

Low-cal next step for RTD

New range rolled out as part of brand overhaul THE firm behind WKD has launched two new lower-calorie RTDs as part of a larger overhaul of the stalwart brand. …

Revamp is reaching out

The firm behind RTD stalwart WKD has given the brand an overhaul, rolling out new packaging across the range as well as unveiling a new marketing campaign and …

Taking a shot at blush drinks

The firm behind RTD brand WKD has launched two new products targeted at young adult drinkers. Released this month, WKD Blush is a 4% ABV passionfruit-flavoured …

Halloween could spell trade boost

Themed cocktails, pitchers and food key to special occasion success HALLOWEEN is almost here and while younger witches and werewolves will hit the streets …

Keep things fresh for young adult drinkers

It’s the most wonderful time of the year for outlets with a younger clientele as students flee their parents’ homes for another term. For on-trade …

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