The activity, titled Above Beyond, kicked off with the sponsorship of Sky Sports’ coverage of Southern Hemisphere rugby and continues with a new TV advertising campaign on the channel.
The ads will be shown during a range of sporting events, including the US Open tennis, Formula 1 and the Ryder Cup. It will also screen on Setanta Sports in Ireland.
Matthew Bird, marketing director EMEA at Treasury Wine Estates, said: “The high profile sponsorship and broadcast advertising will continue to raise awareness of Wolf Blass, driving consumers to purchase.
“With a pipeline of coverage from August right through to the end of the year, we’re confident Wolf Blass will prove its legendary status for bar owners and publicans in 2014.”