Winter cider is all wrapped up

Swedish brand distributes ‘keep cosy’ kits to the trade

• Winter ‘jumper’ urns and mugs will be given to selected bars as Spiced Apple is launched.

THE firm behind Swedish cider brand Kopparberg has launched its Spiced Apple variant in time for winter.

Released this month, the 4% ABV Spiced Apple cider, which was initially trialled last year, is designed to meet what’s said to be increasing demand from consumers who view cider as a year-round drink.
Kopparberg UK described the new cider as “full of winter flavour” with a “warming sweetness, balancing cinnamon notes with a woody aroma”; it can be served over ice or warm.

Kopparberg cider fans have frequently asked us for a winter variant and, following a trial, we are rolling Spiced Apple out.

Selected pubs and bars will also be offered ‘keep cosy kits’, which include a branded urn and ‘festive knit’ mugs to mull, dispense and serve the cider.
Spiced Apple joins the existing variants in the Kopparberg range, which include Cloudberry, Elderflower & Lime, Mixed Fruit, Pear, Strawberry & Lime, Naked Apple and Raspberry.
Rob Calder, head of marketing at Kopparberg, said the new cider had been driven by demand for a new variety over the colder months.
“Kopparberg cider fans have frequently asked us for a winter variant and after a limited trial in 2013 we have decided to roll the variant out to a wider audience in 2014,” he said.
“The urns and mugs are wrapped with a winter jumper design to make them stand out from the busy back bar.”