Trade embraces new dimension
Consumers drawn to 3D sport, operators say
IT may still be relatively new technology, but many operators in the trade are already embracing 3D as...
Industry squanders millions on waste
Two-thirds of food sent to landfill could be recycled, report finds
THE Scottish hospitality industry stands to save as much £64m a year by reducing...
Keep summer drinks in Reserve
Opportunity for trade to boost cocktail sales, drinks giant says
A NEW initiative to help operators boost cocktail sales this summer has been launched by...
Batleys on course in Scotland
WHOLESALER Batleys last week reported its satisfaction with the integration of the two Scottish cash and carry businesses it acquired last year – and...
Cider goes outdoors for summer
CIDER brand Strongbow is looking to raise its profile this summer with the launch of a new outdoor advertising campaign.
The ads, running on sites...
TGIs extends its social life
Online activity key to target young adults but offer must match up
SOCIAL media is a key method TGI Friday’s employs to engage a younger...
Ads aim to set new Standard
RUSSIAN Standard is back on TV screens this summer.
Part of the ‘vodka as it should be’ campaign, the TV ads show “dramatic” close-ups of...
Mercat man is friend of earth
Investing in energy efficiency measures is not just about saving money, it’s to benefit generations to come, operator Graham Blaikie tells Dave Hunter
TAKING the...
Irn-Bru to reach new heights?
Consumers can win sunshine holiday through new promotion
SOFT drinks giant AG Barr reckons sales of Irn-Bru could reach new heights this summer thanks to...
Brand celebrates decade of its WKD side
A DECADE of demonstrating its ‘WKD side’ is credited with keeping the RTD brand firmly in the drinks repertoire of young adults.
The ‘have you...
Columns
Luke Richardson
William Woodburn
