Cider goes outdoors for summer

CIDER brand Strongbow is looking to raise its profile this summer with the launch of a new outdoor advertising campaign.


The ads, running on sites in Glasgow, Edinburgh, London, Birmingham, Leeds and Manchester, is part of the brand’s ongoing ‘hard earned’ advertising campaign.
It features the strapline ‘build up a thirst’ alongside the ‘Strongbow hard earned’ message.
“The sites will help to build on the success of our TV campaign, providing us with the reach to create maximum standout and raise awareness of the Strongbow hard earned and refreshment message over the coming summer months,” said Lucy Henderson, brand manager for Strongbow at Heineken UK.
The new poster ads are the latest stage of Strongbow’s multi-million pound ‘hard earned’ activity. The campaign has also included television and digital advertising, as well as activity at summer music festivals.