A highly lucrative on-trade category
CIDER has continued to grow in recent times, with CGA figures revealing Scottish on-trade cider sales have increased. …
Cider sales are top of the tree
CIDER has seen some impressive growth in the past year, with CGA figures showing Scottish on-trade sales have increased by £5 million to a total of …
Top Brands 2017: The biggest names stand their ground
The top five brands in the Scottish on-trade have held their positions …
Cider houses rule in 2017
IT was another year of impressive growth for cider, with CGA data showing sales in the Scottish on-trade increased £5 million to £139.5m in the past year. …
Flying high in the licensed trade sky
Some drinks brands’ cups runneth over in bumper sales year WHILE this year’s CGA list saw a number of brands gaining ground, some names had a stronger year …
Cider set to stay strong this summer
Operators should consider range and flavours to boost sales, firms say AS the nation heads to the polls today for the second time in as many months, and the …
The only way is up for cider category
Premium brands will drive growth for years to come, say firms SUMMER may be the traditional cider season but over the last few years there’s been a lot to …
Getting behind Team GB for Rio
Major campaign launches ahead of the 2016 Olympics HEINEKEN has launched a new, multi-million pound advertising campaign for Strongbow ahead of the 2016 …
Strongbow gets behind Team GB
Heineken has announced that its Strongbow brand will be an official partner of Team GB at the Rio 2016 Olympic Games. The deal with the British Olympic …
Diversity driving cider
Variety is said to be the spice of life; and when it comes to diversity the cider category has it in spades. With such a broad category comprising different …
