Guinness looks to convert sales
GUINNESS is currently trying to help Scots venues convert the sales opportunity in rugby union’s 6 Nations championship.
There are still two rounds of fixtures...
Get ready to celebrate the Saint
JAMESON Irish whiskey has unveiled details of a new St Patrick’s Day campaign.
Designed to build on the success of last year’s True Irish Spirit...
Vanilla vodka keeps it simple
FLAVOURED vodka Vanilla Smirnoff is the focus of a new marketing drive.
Outdoor ads promoting the Vanilla Smirnoff with cola ‘simple serve’ are running across...
Whisky show shakes things up
A NEW whisky event seems to have caused a bit of a stir among younger consumers.
More than two thirds of the tickets sold for...
Keep ready to drinks in range
YOUNG consumers have arguably never had so much choice when it comes to drinks.
From flavoured ciders to beers from around the world, there’s no...
Chivas to reopen mothballed distillery
CHIVAS Brothers is set to breath new life into a mothballed Speyside distillery – its third such relaunch since 2005.
Growing demand for its whiskies,...
Whisky world turns full circle
THE drinks industry is under intense scrutiny. The government is weighing up how to legislate to improve citizens’ relationship with alcohol. Distillers are worried...
Luxardo bolsters sambuca range
LUXARDO has added two new flavoured sambucas to its range.
Luxardo Cola and Luxardo Pear, both 38% ABV, are being promoted as bases for long...
Cider secures Italian job
ASPALL has become the first cider brand to secure a listing with Italian restaurant group Prezzo.
The deal will see 330ml bottles of Aspall...
Whisky body to celebrate centenary
THE Scotch Whisky Association is preparing to celebrate its centenary in style this year, with a major exhibition at the Scottish Parliament and a...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
