Barr bids to make fruit fun for kids


AG Barr has re-designed the packaging for its kids fruit juice range, Simply Fruity, in a bid to give the it more ‘fun and modern’ look.

Simply Fruity is available in 330ml bottles in four flavours: orange, blackcurrant & apple, strawberry and apple.
Quoting figures from research company Nielsen, AG Barr claims that 30 million servings of the drink are sold each year.
“Simply Fruity is experiencing impressive momentum, and is the ideal option for venues looking to provide a tasty soft drink option for children,” said Adrian Troy, AG Barr’s head of marketing.
“It fulfils a specific consumer need with its combination of great taste, great quality and great value.”