Firm adds fire to its range
Spirits firm Brown-Forman has expanded its American whiskey portfolio with the introduction of a hot cinnamon flavoured Jack Daniel’s variant.
Jack Daniel’s Tennessee Fire blends...
Whisky show shakes things up
A NEW whisky event seems to have caused a bit of a stir among younger consumers.
More than two thirds of the tickets sold for...
American tale for Scots bartenders
Consumers embracing US whiskies, says BBFB
SCOTTISH consumers are broadening their horizons and experimenting with more American whiskies than ever before, according to the brand...
Irn-Bru enters bright new era
IT’S official. From March 28, Irn-Bru will no longer be Phenomenal.
AG Barr is preparing to unleash a new advertising theme for the iconic Scottish...
A new ad to get through
IRN-Bru returned to TV screens this month as part of a £2 million campaign by parent firm, AG Barr
Prime time for the on-trade
A strong festive offer can drive drinks sales, firms say
FROM a turnover perspective there’s hardly a publican in Scotland that wouldn’t wish it could...
Hats off to this ‘Christ-Moose’
Comedy headgear and cocktails part of festive activity
THE firm behind WKD will wish the on-trade a ‘Merry Christ-Moose’ as part of a new festive...
No crisis over energy levels
Leading brand refutes suggestion energy drinks sales have dipped
ENERGY drinks kingpin Red Bull has refuted suggestions sales of energy drinks have slumped in the...
Heineken on song for Valentine’s
HEINEKEN aims to spark romance this Valentine’s Day through a new Facebook application.
The Serenade app, which is available in 20 languages, enables consumers to...
Guinness looks to convert sales
GUINNESS is currently trying to help Scots venues convert the sales opportunity in rugby union’s 6 Nations championship.
There are still two rounds of fixtures...
Columns
Luke Richardson
William Woodburn
