HEINEKEN aims to spark romance this Valentine’s Day through a new Facebook application.
The Serenade app, which is available in 20 languages, enables consumers to send humorous, personalised songs to potential partners via Heineken’s Facebook page.
“It’s fun, interactive and guaranteed to make an impression,” said Heineken’s Cyril Charzat. “We are committed to connecting with our adult consumers both on and offline. The Serenade is one more positive example of how we are doing this.”