Fun is name of game for sambuca brand
GREAT strides are said to have been taken to promote sambuca as a base for cocktails and long drinks in recent years – a...
Czech brand’s old pals act
JUST how well do you know your friends? Czech brand Kozel is aiming to help UK beer drinkers find out with its latest marketing...
Guy Chatfield looks at the ins and outs of buying en primeur
FOR folk in the wine business April is synonymous with the Bordeaux En Primeur campaign. In the event some of you are not sure...
Bowmore takes a trip to the dark side
ISLAY single malt distillery Bowmore has embarked on a new marketing campaign for its 15 year old Darkest expression.
The global campaign, titled ‘magic...
Imports offer a world of beer opportunities
WORLD beer represents a significant opportunity for licensees as consumers continue to broaden their drinks repertoires.
Describing the sector as the ‘star performer’ of the...
How flavours sparked spirit revival
THE fortunes of sambuca have been transformed since the category’s move into flavoured varieties.
Hi-Spirits, distributor of flavour pioneer Antica Sambuca, said the liqueur has...
Drinks firm kick starts its new range
THE firm behind Sidekick has launched a three-strong extension to the core range.
Available in Apple, Redberry and Blueberry variants, Sidekick Sour is said to...
Sourz shows a can-do attitude
LIQUEUR brand Sourz has branched into new territory with the launch of its first ready-to-drink product.
Sourz Fusionz is said to bring together the “bold,...
Blue Nun laughing with the ladies thanks to sponsorship
ENDURING German wine brand Blue Nun has been confirmed as one of the sponsors of this year’s Funny Women Awards.
Now in their tenth year,...
Italian beer has a spring in its step
ITALY’S Lake Como is the setting for the new spring and summer ad camapign for Peroni Nastro Azzurro.
Primavera, Italian for ‘spring’, aims to portray...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
