New drinks just the tonic
THE firm behind Bottlegreen Drinks has added two flavoured tonic waters to its portfolio.
Bottlegreen Pink Tonic Water and Elderflower Tonic Water were unveiled as...
Flavoured cider bears fruit for bars
Operators must give serious thought to range to reap the rewards
CONSTRUCTING a carefully-considered range of flavoured ciders is key if operators are to maximise...
Danish beer gets a makeover
THE alcohol content of Danish beer Tuborg has been cut as part of a revamp of the brand.
Carlsberg UK said it has dropped the...
Soft focus for summer season
Campaigns aim to drive sales of juice brands in coming months
THE firm behind Shloer and Bottlegreen is aiming to increase sales over the summer...
Mumm’s the word – New champagne launched
CHAMPAGNE GH Mumm has released its latest vintage, Millésime 2006.
A blend of 64% Pinot Noir and 36% Chardonnay, the wine was aged for...
Education’s what you need
CIDER and spirit drink Jeremiah Weed is the focus of a new ad campaign designed to educate consumers about the brand.
Spanning TV and social...
Bring the world to beer drinkers
Visibility key to reaping rewards of buoyant category, firms say
IT might be a consequence of people travelling abroad more often or it could be...
Grouse activity takes flight
THE Famous Grouse is back on TV screens as part of a new marketing campaign designed to celebrate summer, whatever the weather.
‘The Famous British...
Tradition on tap
CIDER producer Westons has launched a range of traditional draught ciders in the on-trade.
The line-up comprises its ‘flagship’ brands – Wyld Wood and Old...
Peroni campaign hits screens
ITALIAN heritage is at the heart of a new campaign for Peroni Nastro Azzurro.
The campaign, named ‘Storie di Stile’ (Stories of Style), tells...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
