Launched this month ahead of what Bacardi Brown-Forman Brands described as a “key summer trading period” for the brand, the ad is said to have been designed to appeal to “women who appreciate life’s rich experiences”.
Featuring a pink and purple colour scheme, the advert shows a number of couples socialising and aims to emphasise the brand’s versatility by showing the liqueur in a range of different serves.
The Chambord ad, which is pitched at 25 to 34 year old females, follows the brand’s TV sponsorship of US drama ‘Revenge’.
Charlotte Asburner, of Brown-Forman, said the new ad “highlights the brand’s premium qualities and encourages moments of glamour”.
“We’re confident the creative will resonate amongst our target audience, who appreciate a life full of great experiences and will be inspired by our captivating cocktails,” she said.
“On air during the all-important summer and festive periods, the new advert is set to keep the brand front of mind and we recommend stocking up to make the most of the increased awareness it is set to bring.”
Image – The Chambord ad is on screens now.