Largest festive investment for whisky
MAXXIUM UK will spend a claimed £2 million promoting whisky brand The Famous Grouse ahead of Christmas.
The investment, which Maxxium said is the biggest...
‘Tis the season for high-end drinks
Premium spirits, wines and serves expected to be popular this Christmas
A STRONG range of premium products will once again be the best way to...
A fruitful new vodka
MANGO is the latest flavour to be added to the Cîroc vodka range.
The new variant, unveiled by Diageo Reserve, is a blend of Cîroc...
Pudding the season in a whisky bottle
A TASTE of Christmas can be found in a tumbler this festive season as Scotch whisky firm The Lost Distillery Company has unveiled its...
Prime time for the on-trade
A strong festive offer can drive drinks sales, firms say
FROM a turnover perspective there’s hardly a publican in Scotland that wouldn’t wish it could...
Sparkling success
SPARKLING festive favourites Prosecco and Champagne are nearly neck and neck in popularity terms among Scottish consumers, a new report from Proof Drinks has...
Raising a glass to the on-trade
New campaign celebrates whisky brand’s links to Glasgow
WHYTE & Mackay has rolled out a new marketing campaign in Glasgow in honour of the city...
Winning wines for Christmas
“IT’S always good to keep things up to date but change for the sake of change is not worth the effort. If the cuisine...
Warming up the wine list
The right range can shore up sales this festive season
WHILE plenty of people could happily take or leave the mistletoe, what would Christmas be...
A pint of the festive spirit
Beer remains an important category during December
CHRISTMAS might traditionally be associated with Champagne and dark spirits, but licensees who neglect their beer offer this...
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Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
