The story can go on with softs and stills
LICENSEES shouldn’t underestimate the value of bottled water and soft drinks with provenance, drinks firms told SLTN.
Adrian Troy, marketing director at AG Barr, said...
A sugar-free push
COCA Cola’s zero sugar variant is the subject of a major marketing campaign launched by Coca-Cola European Partners (CCEP) designed to highlight the cola’s...
Trad cider in the can
SOMERSET-based cider maker Thatchers has launched two new canned ciders as part of a revamp of its craft cider range.
The two new variants join...
Diageo returns to Irish whiskey
GUINNESS owner Diageo is to launch a new blended Irish whiskey on March 1 after revealing plans to build a new distillery in the...
Three from Scotch firm
THE owner of the Deanston, Bunnahabhain and Tobermory distilleries has released three new limited edition malts.
Distell has launched Ledaig 19 Year Old and Tobermory...
Something Danish in the design
DANISH brewer Carlsberg is pushing its Scandinavian credentials with the release of a new range of limited edition packaging for its 3.8% ABV Carlsberg...
Diversity creates sales opportunity
There’s plenty of sales potential in cider, drinks firms say
SUMMER may feel like a long way off, but grey skies shouldn’t do anything to...
Saving grace for the grouse
THE team behind blended Scotch whisky brand The Famous Grouse has raised a glass in celebration of its successful partnership with the Royal Society...
Versatility key to vodka’s success
Spirit stalwart has plenty of opportunity to grow, say firms
WHEN it comes to white spirits, gin has been commanding the spotlight in recent times.
Coinciding...
The Best sales push for 6 Nations
TENNENT’S-OWNED Caledonia Best is rolling out a raft of activity to help licensees drive sales during the 6 Nations Championship.
As part of the beer’s...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
