A sugar-free push

COCA Cola’s zero sugar variant is the subject of a major marketing campaign launched by Coca-Cola European Partners (CCEP) designed to highlight the cola’s calorie-free status.
Launched late last month, the campaign will see Coca Cola Zero Sugar marketed under the tagline ‘Tastes More Like Coke’ through outdoor ads and digital marketing as well as a new TV ad. The latest marketing activity for Coca Cola Zero Sugar follows on from the launch campaign for the variant last year.
Simon Harrison, operational marketing director at CCEP, said the campaign “is designed to help retailers grow their sales by highlighting to consumers that Coca-Cola Zero Sugar is not only calorie-free, but delivers the iconic taste and refreshment of Coca-Cola Classic”.
“This multi-million pound investment underlines our commitment to supporting further growth of the brand by encouraging consumers to switch to no sugar and bringing new people into the category, helping retailers to build on the impressive sales of Coca-Cola Zero Sugar since its launch last summer,” said Harrison.