A festive price freeze

• Prices are frozen for the season.
• Prices are frozen for the season.

BESTWAY Wholesale has unveiled its plans to support licensees over the Christmas trading period with what it claims is its “biggest-ever festive offers and promotions” – as well as seven-day opening.
The wholesaler’s price freeze promotion is said to include a number of beer, cider, wine and spirits brands as well as more than 200 products in its food range.
All products included in the promotion are available from both Bestway and Batleys depots as well as for free delivery, with online ordering available.
Tony Holmes, Bestway’s sales director for foodservice and retail, said that by offering fixed pricing for the festive season “we help ensure that whatever other surprises Christmas has in store, unexpected costs won’t be one of them”.
“Our price hold guarantee is one key way that we support our customers, and we’re stepping it up a gear not just in the run-up to Christmas but right through 2017,” said Holmes.