Santa hits the road for the festive trade

Campaign is back with charity initiative to be delivered through pubs

SANTA Claus is coming to town in his festive lorry as Coca Cola’s Christmas campaign returns to screens, accompanied by a nationwide sampling drive and charity activity specific to the on-trade.
Coca-Cola European Partners, the firm behind Coke in the UK, has taken its branded truck back on the road to tour the nation again this year, with plans to visit 43 locations across Britain.

The campaign reinforces the spirit of Christmas as the season of giving.

Customers who visit the Coca-Cola truck on its UK tour will be offered sample products including Coca-Cola Zero Sugar and Diet Coke in addition to the flagship classic variant.
The truck tour is also operating in conjunction with a new initiative from the firm which will provide meals for those in need over the festive season.
To deliver the charity outreach, Coca-Cola European Partners has teamed up with food charity FareShare, which operates across the UK redistributing good food that might otherwise go to waste to charities and community groups supporting vulnerable people.
In support of the charity partnership, customers purchasing glass bottles of Coca-Cola Zero Sugar, Coca-Cola Classic and Diet Coke in licensed premises will be given a Christmas decoration and promotional voucher featuring a unique code to be entered on a dedicated website.
Each entry will trigger a donation to FareShare providing one meal to someone in need.
Paul Robertson, associate director for the on-trade at Coca-Cola European Partners, said the brand is “always a popular choice as people get together to celebrate Christmas, and we’re proud to be marking the festive season by working with FareShare to provide meals to people in need across GB, reinforcing the spirit of Christmas as the season of giving”.
“Christmas also means the return of the nationwide truck tour, which is the sort of experience that only Coke can do,” said Robertson.
“By reinforcing the brand’s traditional links with Christmas, we’re confident it can help to make Coca-Cola the soft drink brand of choice for consumers celebrating the festive season in pubs and bars this year.”