A spirited ambassador
DIAGEO Reserve has appointed Kate Jackson as UK brand ambassador for its premium vodka brand Ketel One.
Vodka: a cornerstone spirit
THE significance of vodka to on-trade sales cannot be overstated, with a market value of £225 million, according to figures from CGA.
Rum brand ready to rock
Sailor Jerry has partnered with rock band Frank Carter & The Rattlesnakes to support its UK tour, which kicked off earlier this month.
Soft: stronger than ever
SOFT drinks have never been more important to outlets’ drinks sales, if figures from Britvic are anything to go by.
Beer continues to reign in Scotland’s pubs
BEER remains the big beast of Scottish bars, with annual sales of over £887 million, according to CGA Strategy.
A particularly strong hand
Grand finale in whisky firm’s series of bottlings unveiled
Fiery roots for blended IPA
THE firm behind Crabbie’s alcoholic ginger beer has stepped into the craft beer category with a new ginger IPA hybrid.
Island distiller sets sail
Inaugural rum from Orkney producer inspired by 18th century pirate
Time to embrace the darkness
CALIFORNIAN wine firm E&J Gallo has bolstered its UK portfolio with the launch of Apothic Dark
A huge slice of the on-trade pie
Rum is far too valuable a category for licensees to ignore



























