Rum brand ready to rock

Frank Carter & The Rattlesnakes

SPICED rum brand Sailor Jerry has partnered with rock band Frank Carter & The Rattlesnakes to support its UK tour, which kicked off earlier this month.

The collaboration includes competitions for ‘money can’t buy experiences’, which include Sailor Jerry flash tattoos by Frank himself,  who is a well-regarded tattooist; backstage sound checks with the band; exclusive memorabilia, including signed drum skins, set lists and bottles of Sailor Jerry spiced rum; and a secret after show party.

Frank Carter previously co-owned a tattoo studio in the US with renowned artist Keith Underwood – said to be the last living link to the Sailor Jerry ink.

Sailor Jerry’s brand ambassador, EmmaLi Stenhouse, said the band “embody Sailor Jerry as a brand”.

“Everything we do with the spiced rum is inspired by and honours the legend Norman ‘Sailor Jerry’ Collins,” said Stenhouse.