A CHARITY auction in aid of hospitality workers who have been affected by the COVID-19 pandemic will see William Grant & Sons offer up its largest archive to date.
Hosted by Whisky Auction, the #STANDFAST charity auction will take place from July 19 until July 28 and all proceeds – including the £5 registration fees – will be donated to industry charities The Ben and The Drinks Trust.
The auction will feature more than 300 items, bottles and experiences from William Grant & Sons-owned brands, such as a hand-crafted Morgan vintage-style sports car from The Balvenie, Tullamore D.E.W. tumbler glasses, Sailor Jerry cocktail shaker kits, a bottle of Glenfiddich Winter Storm – 21 Year Old – Batch 1 and a visit to the Hendrick’s Gin Palace in Ayrshire. Online experiences hosted by Wiliam Grant & Sons’ brand ambassadors will also be auctioned and registered bidders will be entered into a raffle draw to win an at-home cocktail party with the Monkey Shoulder mixer truck.
All items featured in the auction can be previewed on July 15.
Neil Barker, managing director of William Grant & Sons UK and Ireland, said: “Extraordinary times demand extraordinary solutions. The Hospitality industry continues to face unprecedented challenges, and we are delighted to stand shoulder to shoulder with The Drinks Trust and The BEN in Scotland to alleviate hardship. There is something for everyone in this unique collection of items, experiences and liquids, and we hope to raise a significant amount of money for these great causes.”
Chris Gardner, chief executive of The Ben said: “It’s heart-warming to have received such support from leading spirits brands for workers who’ve seen significant impacts to their livelihoods. We are grateful to see such best-loved brands stepping up and bringing our community together in such a time of need.”