Steady year for rum sector

Captain Morgan

LONG tipped to be the next spirit to enjoy a gin-style boom, the ‘rum revival’ stalled somewhat this year as sales of golden/dark rum and white rum dipped slightly, by 2% and 5% respectively.

However, with a combined category value of over £108 million in Scotland’s pubs and bars, the versatile distillate remains a force to be reckoned with in the on-trade.

Diageo brand Captain Morgan maintains its preeminent position with a sizable share of the rum market‘s value sales (£63.8m) in this year’s CGA listings.

Bacardi’s Carta Blanca also keeps its place at second and the biggest-selling white rum, while Proximo Spirit’s black spiced rum The Kraken shoots up to third – switching places with Sailor Jerry in sixth place.

Elsewhere there isn’t much movement in the category as Havana Club, owned by Pernod Ricard, remains the fourth largest rum brand in Scotland’s bars in terms of value sales.
OVD also stays fifth and Jamaican rum Appleton Estate keeps its place at seventh in the listings.

Other top-selling rum brands in Scottish bars include Brugal, Angostura, Lamb’s, Mount Gay and Flor de Caña.

Top Rum Brands

Captain Morgan
The Kraken
Havana Club
Sailor Jerry
Appleton Estate