Pernod Ricard | Scottish Licensed Trade News

Scottish Licensed Trade News

Perfect pairing this Christmas

Spirits giant helps licensees to match food and drink

Capitalising on cocktails

Pernod Ricard launches food pairing initiative to drive sales .

Spirits giant thinks pink

A PINK gin intended to appeal to a new generation of drinkers has been launched by spirits giant Pernod Ricard in time for summer.

Could this be the final straw?

Trade welcomes campaign to cut plastic straw use

Gin boom to continue

AS more brands enter the market and an increasing number of venues look to specialise in the spirit, it almost goes without saying that gin most certainly …

Vodka: a cornerstone spirit

THE significance of vodka to on-trade sales cannot be overstated, with a market value of £225 million, according to figures from CGA.

The secret to sales success this season

Cocktail menus play a vital role in encouraging consumers to try new drinks

Gin sings as the category grows

GIN is well and truly the spirit of the moment, with the category representing the biggest increase in value across all drinks categories, according to CGA. …

Limited edition bottle’s artistic inspiration

Pernod Ricard is once again celebrating the links between wine and art with the launch of the latest limited edition bottle for Campo Viejo. The firm has …

Liqueur brand aims to clean up

COFFEE liqueur brand Kahlúa recently sponsored a nationwide fundraising campaign to help bring clean water to coffee-growing communities. In support of UK …