Top Brands 2017: The biggest names stand their ground
The top five brands in the Scottish on-trade have held their positions …
Journey into darkness
LAST year saw consumers seemingly shifting their allegiance from light to dark rums – a trend that continued in …
An on-trade heavy hitter
Rum remains a staple of many back-bars FROM the tried and tested ‘rum and Coke’ to cocktail staples like the Daiquiri, Mai Tai and Mojito, rum has long …
Hitting the mark with rum serves
Taking advantage of seasonal tastes can boost sales, firms say Born from a part of the world where warm weather with sunshine is the rule rather than the …
Rum in the sun
On-trade should look to summer season to drive sales, drinks firms say With summer fast approaching, operators should take advantage of the change in season to …
How creative should bars be with serves?
“Rum is gathering momentum and we are seeing an increase in interest and sales. “Consumers are now more experimental in how they drink it. “While a rum …
Drinks giant adds to its portfolio
DRINKS giant Diageo has bolstered its portfolio with a raft of new products, including a white rum, cider and an ale. The company unveiled Guinness Golden Ale, …
Makeover for Captain Morgan
CAPTAIN Morgan Original Spiced Gold has been given a new-look to bring the UK packaging in line with the brand’s global image. Parent firm Diageo launched a …
Captain aims to capture success
AN international brand will arrive in the UK next month when Morgan’s Spiced morphs into Captain Morgan’s Spiced And Violeta Andreeva, senior brand manager …
