Journey into darkness | Scottish Licensed Trade News

Scottish Licensed Trade News

Journey into darkness

Rum

LAST year saw consumers seemingly shifting their allegiance from light to dark rums – a trend that continued in 2017.

Sales of light rum dropped by around £2 million in the past year, while a similar increase was observed in golden and dark rum.

Captain Morgan continues to lead rum sales in the Scottish on-trade, having recorded an increase in sales of around 4%.

Bacardi, another global rum giant, slipped down the overall rankings to 23rd place, while Havana moved down one place in the overall list.

William Grant brands Sailor Jerry and OVD close out the top five.

Top rum sales in Scotland’s on-trade

Captain Morgan

Bacardi

Havana

Sailor Jerry

OVD

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