Chance to mix with new crowd
Bartenders can tempt drinkers to tap into cocktails
THE festive season provides an opportunity to turn new consumers on to cocktails.
Several bartenders told SLTN last...
Shloer no longer just for Christmas
CHRISTMAS remains big business for Shloer, the fruit-based, sparkling soft drink.
Around 40% of the brand’s volumes are sold in the build-up to the festive...
Rooting for a ginger Christmas
Category on course for a festive sales spike, drinks firms say
ALCOHOLIC ginger beer has emerged as a firm favourite with consumers in recent years...
Lambrini in festive sales push
DRINKS company Halewood International is hoping to drive sales of its Lambrini brand over Christmas with a new advertising campaign.
Television and press ads...
Bubbly gift packs are works of art
CHAMPAGNE brand Perrier-Jouët has teamed up with artist and designer Claire Coles to launch two festive gift packs.
The packs, for Belle Epoque...
Trade geared up for a festive boost
Operators optimistic about Christmas after another tough year
SCOTTISH operators are upbeat about business over the coming festive season, with bookings said to be comparing...
Operators urged to get in the festive spirit
Premium brands key and visibility vital to boosting sales
THERE’S nothing new in the assertion that consumers have become more willing to ‘trade up’ on...
Resort puts energy into ‘green’ schemes
Business reaps rewards from investment in biomass boiler.
RISING energy costs dominated the headlines again last week as some of the UK’s biggest providers announced...
Harveys gets green fingers for Christmas
SHERRY brand Harveys Bristol Cream has launched a gardening themed promotion in the approach to the festive season.
The on-pack promotion is the latest stage...
Liqueurs reveal festive focus
New campaigns for Drambuie and Baileys set sights on Christmas
DRAMBUIE and Baileys have both launched new marketing campaigns ahead of Christmas – still the...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
