Courvoisier packs punch


MAXXIUM UK has introduced new point of sale kits to drive on-trade sales of Courvoisier over Christmas.

There are two new kits, one for high-end style bars and one aimed at mainstream pubs.
The style bar kits include engraved copper punch bowls and ladles as well as recipes for serves such as Courvoisier Punch and festive serve The Smoking Bishop.
The mainstream kits, meanwhile, include branded glasses, optics, tent cards and posters that promote classic Courvoisier serves such as Courvoisier and ginger ale.
“Christmas is the biggest time of year for premium spirits and a crucial time to engage consumers in outlet,” said Maxxium UK’s marketing controller, Chris Anderson.

Image – Courvoisier’s Christmas kit.