Time to strike a cider balance
Offering a range of styles and brands is key to boosting sales
STRIKING the right balance between the cider styles and brands in your back-bar...
Malts are the toast of Speyside
Chivas Brothers scores double win in annual whisky awards
THREE single malts have been named the best in Speyside at an annual whisky festival.
Aberlour...
Savanna takes to the airwaves
SOUTH African cider brand Savanna is giving consumers the chance to win a trip to its homeland as part of a new radio ad...
Three is the magic number
MAXXIUM has this month taken over the marketing and distribution of premium gin brand No.3 London Dry Gin.
No.3 is owned by spirits company Berry...
Lager’s agony uncles taking more calls
FOSTER’S continues its ‘good call’ campaign this month with the release of two new 15-second video on demand spots.
The ads, which will run...
Jack reckons it’s hip to be square
A NEW-look bottle for Jack Daniel’s Old No 7 is set to be launched next month.
Designed to “reinforce the quality” of the Tennessee whiskey...
The Glenlivet gets a makeover
SINGLE malt The Glenlivet has been given a makeover designed to reinforce the brand’s heritage.
The revamped bottle features an embossed stamp of ‘George &...
Room for more new kids on block
Cider category still offers scope for expansion, producers say
THE cider industry continues to be a hotbed of innovation. In recent months, we have seen...
Kopparberg finds itself in new campaign
SWEDISH fruit cider Kopparberg is the focus of a fresh summer marketing assault.
The latest ‘find Kopparberg’ activity, which kicked off earlier this week, includes...
It’s all white on the night for spirits sector
Rum and gin are on the up, but vodka remains in rude health
THERE’S been plenty of talk about the rise of rum and other...
Columns
Luke Richardson
William Woodburn
