Swedish cider stripped bare
IT’S apple cider, but not as we know it.
Kopparberg, the fast-growing Swedish brand known for its pear and fruit-flavoured ciders, is looking to boost...
Win the weekend, says VK
THE firm behind ready to drink brand VK is giving consumers the chance to ‘win the ultimate VKend’ in what’s claimed to be its...
Morgenrot hires brand ambassador
WORLD beer importer Morgenrot has appointed a brand ambassador in Scotland.
Alex Salmean, who has worked in the drinks industry for 30 years with the...
Turn up the heat on summer drinks
THE unseasonally warm spell at the end of March followed by snow and ice in early April confirmed that it’s probably wise to expect...
New TV ad puts brand in a spin
READY-to-drink brand WKD is back on TV screens with the latest instalment in its ‘have you got a WKD side?’ ad campaign.
‘Bike’ is set...
Bars hop on the world beer bus
A GROWING number of bars around Scotland are waking up to the potential of world beers.
Operators told SLTN last week that while it can...
Beer joins whisky in export drive
FOR seven years in a row exports of Scotch whisky have risen steadily, making a welcome contribution to the UK’s balance of trade.
Now the...
Why not dare to be different this summer?
ROSE, Pinot Grigio and Sauvignon Blanc. To suggest these wine styles will be a hit with drinkers this summer is perhaps as obvious as...
Metro banks on best of British fruit farms
A BRITISH soft drinks company is focusing on provenance this year with the announcement that more of its fruit will be sourced from British...
Pimm’s bids to clock up sales
PIMM’S is to receive fresh marketing focus as the quintessential summer drink looks to ramp up sales over its key trading period.
The ‘Pimm’s o’clock’...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
