BEEFEATER, the gin distilled in London, is to unveil a new-look bottle celebrating its home city next month.
The limited edition ‘Inside London’ bottle, which will be available to the on and off-trades, aims to highlight the London heritage of the Pernod Ricard-owned brand.
The pillar box red bottle, which features London imagery and landmarks, has also been launched to coincide with a ‘significant summer’, which includes the Queen’s Diamond Jubilee in June and the Olympics later this summer.
As part of the brand’s Inside London campaign, a Guide to London’s Hidden Gems, highlighting bars, shops, parks and museums around London and key facts about the city, will be distributed in train stations, airports and shopping centres as well as in Beefeater-branded taxis during July.
