Still miles to go on beer journey
Price, choice and country of origin hold key to category success
SCOTTISH pubs have still to fully realise the potential offered by the world beer...
Dutch lager shows it’s got more bottle
DUTCH lager Grolsch has been rebranded and launched in a larger-sized bottle in a move designed to bring it in line with other world...
Wine aiming to make a splash
Packaging revamp part of new activity for Echo Falls
ECHO Falls has been given a summer makeover.
Accolade Wines has unveiled new-look packaging for the brand,...
Bartenders go on Wild Geese chase
AN Irish whiskey brand ruffled a few feathers in the bartending scene at its Scottish launch late last month.
Bartenders were pitted against each other...
Maxxium takes on Irish brands
DRINKS supplier Maxxium UK has taken over the distribution of Cooley Distillery’s Irish whiskey brands.
The deal took effect on July 2 and adds the...
New focus on Polish vodka
POLISH vodka brand Zubrowka is to star in its first ad campaign since its transfer to distributor First Drinks earlier this month.
The bison grass-infused...
Imported beer Czechs into bars
Distributor unveils plans for new on-trade push for Krušovice
CZECH beer Krušovice will be thrust into the spotlight this summer as part of a major...
Sambuca set for summer tour
THE Luxardo Brand Experience Team is heading to Glasgow and Edinburgh this summer as part of an 18-date UK promotional tour for the sambuca...
New Sourz will come to life on TV
ONE of the newest ready-to-drink brands to hit the market is to make its TV debut as part of a new campaign.
The animated Sourz...
Range can bring fridge benefits
Ready to drinks should get the space they deserve, firms say
HOW much fridge space should you allocate for ready-to-drink brands?
With a plethora of fruit...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
