New ten and 30-second spots for Coors Light continue the brand’s ‘closest to cold’ theme and star Jean Claude Van Damme.
The brewer claims to have grown on-trade sales of Coors Light by 14% so far this year, with off-trade sales up 40%.
The new ads were launched earlier this month on television as well as Facebook and YouTube.
The new Grolsch activity, meanwhile, includes digital advertising and sponsorship of three of Sky’s film channels.
The sponsorship includes TV spots with the strapline ‘big bold Grolsch, character speaks louder than words’.
“World beer is a burgeoning section of the market and this campaign will help Grolsch take full advantage,” said senior brand manager Simon Pick.
The new campaign follows a recent re-design across the Grolsch range.
Image: Van Damme is back in the new Coors Light ads.