Life is good as beer brand is back on TV
SAN Miguel is back on TV screens this month with a new ad as part of a fresh burst of marketing activity in time...
Diageo pushes on with premix
DIAGEO has launched a new marketing campaign to promote its premixed range.
‘From the Bar’ aims to highlight the quality and convenience of the...
New look Three Barrels rolls out
Revamp to position brandy as modern and premium spirit
WILLIAM Grant & Sons has relaunched its Three Barrels brandy range as it aims to position...
Beefeater owner calls in the reserve
SPIRITS giant Pernod Ricard is to launch a new gin under its Beefeater brand next month.
The first permanent introduction to the range since...
Foster’s Radler on small screen
HEINEKEN has launched a new marketing campaign for its recently launched Foster’s Radler lager.
The beer, which combines Foster’s with cloudy lemon, is being promoted...
Glasgow bars get ready to have a ball
GLASGOW bars are gearing up for a bumper week of sport – with a little help from Heineken UK.
The brewer has selected 30 outlets...
Duty Calls – How is trade affected by Budget?
IN the March Budget, chancellor George Osborne axed the beer duty escalator and cut tax by 1p a pint. But what impact will it...
Draught beer brings quality to a head
Operators say perfect serve is key to sales, as Matthew Lynas reports
A QUALITY serve delivered by well-trained bar staff is key to keeping the...
Homecoming brew from Inveralmond
THE Inveralmond Brewery has created a special beer to mark next year’s Homecoming Scotland celebrations.
The Perthshire brewery has been named as an official...
New bourbon mix makes a splash
A NEW ready-to-drink pre-mix bourbon and lime drink has been added to the Jim Beam range.
Distributor Maxxium UK said Jim Beam Lime Splash combines...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
