THE firm behind Grey Goose is looking to reposition the French vodka brand through the launch of a new campaign celebrating excellence in food and drink.
Launching in London on June 1 the ‘Iconoclasts of Taste’ project aims to provide exposure for individuals who are engaged in pioneering work within the food and drinks industry.
Judges selected by Grey Goose will decide on three prospective talents in the food and drink fields, chosen for a particular movement, concept or product. The judges include mixologist Tony Conigliaro, chef Nuno Mendes, designer Giles Deacon and artist Carrie Scott.
The featured ‘iconoclasts’ will then appear on greygoosetaste.com as well as in social media marketing.