BULMERS cider is the focus of a new ad campaign in the run-up to summer.
Featuring the new Bold Black Cherry and Pressed Red Grape variants, the new press and poster ads carry the strapline ‘begin with a Bulmers’. A Facebook and Twitter campaign, called #beginwithabulmers, invites consumers to share details of summer experiences that have started with a Bulmers.
“Whatever the weather, the new campaign will provide an exciting multi-media platform that will allow and encourage Bulmers drinkers to share their experiences of a great British summer,” said Lawson Mountstevens, at Heineken.
Image – The new ad campaign highlights the two new flavoured ciders launched in March.