Foster’s Radler on small screen
HEINEKEN has launched a new marketing campaign for its recently launched Foster’s Radler lager.
The beer, which combines Foster’s with cloudy lemon, is being promoted...
Glasgow bars get ready to have a ball
GLASGOW bars are gearing up for a bumper week of sport – with a little help from Heineken UK.
The brewer has selected 30 outlets...
Duty Calls – How is trade affected by Budget?
IN the March Budget, chancellor George Osborne axed the beer duty escalator and cut tax by 1p a pint. But what impact will it...
Draught beer brings quality to a head
Operators say perfect serve is key to sales, as Matthew Lynas reports
A QUALITY serve delivered by well-trained bar staff is key to keeping the...
Homecoming brew from Inveralmond
THE Inveralmond Brewery has created a special beer to mark next year’s Homecoming Scotland celebrations.
The Perthshire brewery has been named as an official...
New bourbon mix makes a splash
A NEW ready-to-drink pre-mix bourbon and lime drink has been added to the Jim Beam range.
Distributor Maxxium UK said Jim Beam Lime Splash combines...
Charities benefit from whisky Bond
SINGLE malt The Macallan joined forces with Britain’s most famous spy for a charity auction.
A signed bottle of The Macallan 1962, distilled the same...
New campaign just the tonic for Bombay
BOMBAY Sapphire is the focus of a new ad campaign promoting the “Ultimate G&T”.
Running in two bursts – April to June and August to...
Guinness goes for quality gold
Accreditation scheme and new font rolled out across UK
THE firm behind Guinness is pushing ahead with its quest for the perfect pint.
As part of...
A breath of fresh air – New Luxardo Sambuca variant
A NEW flavoured variant of Luxardo Sambuca has been added to the range.
Luxardo Sambuca with Mint has been launched in the on-trade initially, and...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
