HERBAL liqueur Jägermeister is to feature at a number of UK music festivals this summer as part of a new promotional campaign.
The ‘Deep Freeze’ activity will launch this month at rock festival Download and run at 25 events throughout the summer.
A 50 square-metre Deep Freeze area will be set up at each festival, featuring a ‘destination’ bar, maze and interactive photo wall.
An ice bar, including ice sculptures and ice-covered walls, will be the main feature of the area.
Visitors to the ice bars will be provided with capes, before being offered shots of Jägermeister that have been chilled down to -10 degrees.
Jägermeister events manager Samantha Ridland said the promotional areas “will provide a heightened experience and environment to enjoy ice cold Jägermeister”.
Image – The activity will run through summer.