Top Brands 2017: The biggest names stand their ground
The top five brands in the Scottish on-trade have held their positions …
Lucrative liqueurs stay strong in bars
Versatile category notches up a value of £117 million in the Scottish on-trade AS one of the most varied and versatile drinks categories, speciality spirits …
A premium apparition
HERBS, roots and spices are at the heart of a new product from liqueur producer Mast-Jaegermeister, targeted at high-end venues. Available from this month to …
Seasonal advert back on screens
Christmas creative returns to target young adults in December THE firm behind herbal liqueur Jägermeister has brought its Craft the Moment festive campaign …
Halloween could spell trade boost
Themed cocktails, pitchers and food key to special occasion success HALLOWEEN is almost here and while younger witches and werewolves will hit the streets …
Liqueur sales spike in cocktail boom
Producers say some publicans are missing out on a valuable liquid asset THE continued popularity of cocktails is said to be helping grow the liqueurs category …
Jager surfs onto small screen
JAGERMEISTER has made its small screen debut in the UK with the launch of the ‘It Runs Deep’ campaign. The ad, which follows the exploits of a group of …
Jäger takes over UK distribution
Spirit company to run its own operations with wholly-owned subsidiary THE parent company of herbal liqueur Jägermeister is expanding its presence in the UK …
Take stock for young adults
Offering new products and innovative serves is key A POINT of difference and a strong product range are key considerations for operators seeking to win over …
Keep pace to win youth vote
Drinks range should reflect new trends and products, firms say KEEPING pace with new trends and tweaking your drinks range accordingly is key for operators …
