OF all the categories covered in this year’s Top Brands list, liqueurs and speciality drinks is the one that shows the most activity, with Jägermeister in the top spot and Malibu, in eighth, the only non-movers from the previous year.
And the category grew its value by £1 million to £116 million.
The 2019 top ten had two new entries and two rising stars.
Antica Sambuca shot up by seven places to take ninth spot and Archers Schnapps, the other new entrant, climbed from 14th place to land on number ten.
To support further growth, Antica has created a branded display to increase its on-shelf presence.
Of last year’s top ten, Rhubarb and Ginger Gin Liqueur from Edinburgh Gin took the biggest leap forward, jumping five places from seventh to second.
Not taking its place at the top for granted, Jägermeister continues to foster relationships with the trade and expand its portfolio.
Its latest Meister Hunter bartender competition reached its conclusion with a two-day challenge in London at which participants were asked to come up with a series of drinks using the herbal liqueur.
Ellie Raeside from Tonic in Edinburgh came out on top, winning £3000 of prize money and being inducted into Jägermeister’s Hubertus Circle network of bartenders.
And the brand said it talked to bartenders before finalising the recipe for its latest product, Jagermeister Cold Brew, which adds coffee and cacao to the traditional Jager herbs and spices.
Edinburgh Rhubarb & Ginger liqueur