Jäger’s ice-cold secret

JÄGERMEISTER has launched a multi-million pound marketing campaign promoting its signature ice-cold serve.

The campaign, titled The Secret is Ice Cold, will see an ad running across social media platforms in the approach to Christmas, with in-outlet activity planned for the new year.

The creative reinforces the importance of serving Jägermeister at the preferred temperature of -18C, which is said to accentuate the blend of flavours in the liquid.

“The Secret Is Ice Cold is a campaign that wholly encompasses both our culture and brand,” said Christian Stindt, marketing director at Mast-Jägermeister UK.

“As the No. 1 shot brand in the country, it is important that our customers and consumers are experiencing the very best of what Jägermeister has to offer.

“We are passionate about serving a quality product at the perfect temperature and this new campaign allows us to reinforce our perfect serve messaging in an engaging and interactive way that will drive customer sales across the on and off-trade.”