A festive focus on Champagne
DRINKS giant Pernod Ricard is encouraging operators and retailers to consider Champagne this Christmas with new activity for its Perrier-Jouët and GH Mumm brands....
Manx ale bound for on-trade
BEERS from Isle of Man brewery Okell's are to be launched in the UK on-trade.
Drinks importer Morgenrot will distribute the full Okell's range, which...
A spirited time of year for sales
Season presents huge potential for premium brands
THE festive season is an important time of year for drinks sales across the board, but presents a...
Hats off to this ‘Christ-Moose’
Comedy headgear and cocktails part of festive activity
THE firm behind WKD will wish the on-trade a ‘Merry Christ-Moose’ as part of a new festive...
Liqueur firm shows it’s got bottle
THE firm behind whisky liqueur brand Drambuie has released a limited edition bottle in time for Christmas.
The new bottle, which is wrapped in a...
VK mixes fruit to follow suit
New variants introduced to capitalise on trend for flavours
THE firm behind the VK brand claims to be "steering the RTD category into the 21st...
Festive flavours top list
CELLAR Trends, the firm that distributes Luxardo, claims Christmas is the perfect time for bartenders to experiment with its flavoured sambuca range.
The Luxardo...
Swedish cider makes silver screen debut
SWEDISH fruit cider brand Rekorderlig has made its cinema screen debut with the launch of a new ad designed to position it as a...
A fresh look for golden rum brand
THE firm behind golden rum Mount Gay has introduced new-look packaging for the brand’s premium variant, Mount Gay Eclipse.
First Drinks, distributor of Mount Gay...
Birthday bottle joins rare range
A RARE expression of single malt Glenfiddich has been launched to mark the 125th anniversary of whisky production at the distillery.
Only 286 bottles...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
