Vodka bites back in new TV ads
Signature serve and Gold variant focus of new campaign
SMIRNOFF vodka has returned to Scottish television screens as part of a new £4.5 million marketing...
Boodles gin has UK debut
BRITISH export gin Boodles has been released in the UK for the first time.
The brand, which from this month is listed nationwide in...
Bartenders get creative with gin
Innovation credited with bolstering sales of spirit
A TREND towards innovation, both in terms of new products and unusual serves, is helping to grow the...
Cider is set to yield more fruit, firms say
Producers tell SLTN there’s potential for further growth of category
IT’S been one of the drinks industry’s most dynamic categories in recent years, with sales...
Keg taps into ale resurgence
Stalwart brands essential component of range, brewers say
THE modern day ale drinker is more inclined to wander across the taps than previous generations, it...
Whisky goes back to black
BURN Stewart Distillers has taken blended Scotch Black Bottle back to its roots, with a new whisky based on the original recipe and a...
West comes off Best in Spain
A GROUP of west coast publicans celebrated in the sun last month after winning the inaugural Caledonia Best Golf Challenge in Spain.
The team...
A Merry move into the on-trade
MERRYDOWN cider has been launched in a new 500ml bottle in the on-trade.
Described as a 6% ABV “classic medium cider”, the bottled product carries...
Life is Swede as cider sales soar
SWEDISH cider brand Kopparberg has credited a combination of good weather, consumer loyalty and a new marketing strategy with helping to boost sales of...
Artists re-mix with rum brand
Campaign aims to promote passion with music competition
THE firm behind Bacardi will look to reinforce the brand’s music credentials today when it announces the...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
