wine

Time to refresh your wine list?

Operators advised to ensure range is ready for the year ahead WITH the busy festive season over, a traditionally quieter start to the year can...
• The new advert, part of a global initiative, stresses the importance of staying hydrated.

Beer is voice of moderation

New advert for Heineken promotes responsible drinking THE various elements that contribute to a successful night out – including drinking in moderation – are the...
• Montano is positioned as a craft brand.

Italian move from C&C

MAGNERS’ parent company C&C Group has expanded its cider portfolio with the introduction of an Italian craft cider into the UK. Launched exclusively into...
Aintree

A racy ad campaign

THE Crabbie’s brand is expected to benefit from a new advertising campaign launched by Aintree Racecourse as the venue gears up for this year’s...
• WKD Brazilian will be promoted online, through sampling activity and via point of sale materials.

WKD set for samba season

Brazilian variant of RTD launched ahead of FIFA World Cup THE firm behind RTD brand WKD has added some international flavour to its range with...
Love Drinks

Vermouths get some Love

DRINKS distributor Love Drinks has added the Mancino range of vermouths to its stable. Created by Hong Kong-based Italian bartender Giancarlo Mancino, the Mancino range...
• The Games’ logo is on the bottles.

Strathmore gets set for the Games

AG Barr is preparing for this year’s Commonwealth Games with the release of limited edition bottles for its Strathmore water brand. The bottles feature the...
The Macallan

French fancy from The Macallan

THE firm behind Speyside single malt The Macallan has released the penultimate whisky in its Lalique Six Pillars Collection – a partnership between the...
• The 250ml Sportscap Mini format.

Vimto gets in shape with sports launch

THE firm behind Vimto has expanded the soft drinks range in the on-trade with the introduction of a 250ml sugar-free ‘Sportscap Mini’ format. Designed to...
• Bulleit Rye has been launched in the UK.

Diageo fires new Bulleit

Higher strength bourbon bound for UK bars DIAGEO has relaunched its Bulleit bourbon in the UK with a higher ABV of 45% and introduced new...

Columns

Jack Cummins
LEGAL
Niall Hassard
ONLY DRAMS
Andrew Dowson
Neil Morrison
ASK THE OPERATOR
Neil Morrison
THE GRAPEVINE
Luke Richardson