BOURBON distiller Jim Beam has recruited actress Mila Kunis as a ‘global partner’ and spokesperson as the brand prepares to ramp up activity in its ongoing ‘Make History’ campaign.
Said to be the first ever global marketing campaign for Jim Beam, the activity will see Kunis promote the bourbon brand across its website and social media as well as in a new TV ad, which is scheduled to premiere in the UK on March 17 before being rolled out worldwide in the coming months.
Kevin George, senior vice president and chief marketing officer at Beam Inc, said the firm “couldn’t be happier” to have the actress join the “Jim Beam family”.
“Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership signifies a truly new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand,” he said.
“Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner.”
“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” said Kunis, who recently visited the Jim Beam distillery in Clermont, Kentucky.