The giant overshadows
SALES of imported whiskey showed little fluctuation over the past year in terms of overall takings for pubs and bars. What is underlined by the figures is that …
Stars and stripes for the on-trade
MAXXIUM UK has launched a ‘bourbon and burger’ promotion for Jim Beam to help operators transform their venues into American-style diners. As part of the …
Spirited season
A healthy dose of mixed drinks should make summer a success After an outstanding May in which Scotland saw the sun shining far more than in the run-up to the …
Double take for bourbon
Spirits firm Beam Suntory has extended its Jim Beam bourbon range in time for summer with the release of Jim Beam Double Oak. Bottled at 43% ABV, the new …
Maturing is double trouble
American bourbon brand Jim Beam’s portfolio has been extended through the launch of Jim Beam Double Oak. Introduced last month, the new variant is said to be …
It’s a bourbon with a twist
THE firm behind Jim Beam in the UK has expanded the bourbon brand’s range with the launch of Jim Beam Apple. The new flavoured whiskey, which is currently …
Bourbon unveils its craft
JIM Beam’s UK bourbon portfolio has seen further expansion with the introduction of Jim Beam Signature Craft 12 Year to the on-trade. Distributed by Maxxium …
Beam scores Kunis support
Actress signs up as ‘global partner’ for bourbon brand BOURBON distiller Jim Beam has recruited actress Mila Kunis as a ‘global partner’ and …
Consumers taking a fresh look at whiskey
Flavoured variants credited with attracting younger drinkers to category POSITIONED as an ‘accessible’ dark spirit and with a growing number of flavoured …
