Bourbon unveils its craft | Scottish Licensed Trade News

Scottish Licensed Trade News

Bourbon unveils its craft

• Jim Beam Signature Craft 12 Year.

• Jim Beam Signature Craft 12 Year.

JIM Beam’s UK bourbon portfolio has seen further expansion with the introduction of Jim Beam Signature Craft 12 Year to the on-trade.

Distributed by Maxxium UK, the new Jim Beam variant is a small batch bourbon aged for 12 years and bottled at 43% ABV.
The bourbon is said to be “ideal” for sipping neat with tasting notes of “sweet vanilla” and “rich and robust oak flavours”.
Eileen Livingston of Maxxium UK said that now is an “exciting time” to introduce Beam’s signature craft bourbon to the UK on-trade.
“Interest in the category is at an all-time high and the launch of Jim Beam Signature Craft 12 Year allows our consumers to explore a small batch bourbon created by a brand they love and trust,” said Livingston.
The new bourbon is the latest addition to the Jim Beam range, which now includes Red Stag by Jim Beam, Jim Beam Honey and Jim Beam Devil’s Cut.

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